Okay, IQ societies folks, let’s start with why keyword research is important, it’s the foundation and let’s get things cleared up, this is not a one-button solution, okay, it’s not putting few keywords into tools and expect it to be done, it considerably more than that.
Keyword research as the name suggests, it’s searching for the right and relevant keywords that your potential customers used to find your businesses.
The primary process is to identify the right keyword, for example, “how to find an SEO consultant” is easy to digest by the search as its have more meaning, with long tail keyword the search will know we are looking for ways to find SEO consultants, and it will fetch for our guests.
keyword research is easy when it well was done, it always starts with understanding your products or services first, and what people write on the search engines to find your business website, great shortcuts here is to look into your competitor’s keywords.
Before we jump into keyword planner, let’s take a one step back and go deep into our target market personas, the more we know about them, the more we can curate a handful list of keywords for our keyword planner.
After the research and the personas you now have a deep degree of understanding about your customers, now you need a tool that gives you a list of suggested keywords with traffic volume, the best tool for that is keyword planner from google.
Personas provide meaningful archetypes which you can use to assess your design development against. Constructing personas will help you ask the right questions and answer those questions in line with the users you are designing for. For example, “How would Peter, Joe, and Jessica experience, react, and behave in relation to feature X or change Y within the given context?” and “What do Peter, Joe, and Jessica think, feel, do and say?” and “What are their underlying needs we are trying to fulfill?”
After you generate a long list of keywords from keyword planner, it’s time to filtering them out into primary and secondary keywords, and then map each to the page, you want to rank for.
If you liked this particular blog post and wanted to learn more about how to do SEO, make sure to read this blog (saif-abbas.com). Saif is an accomplished SEO consultant based in Malaysia; he wrote more than five chapters covering all aspect of keyword research in details. It worth it to check his blog out.